Audi Sport GmbH (previously quattro GmbH) was formed in 1983 as a fully owned subsidiary of AUDI AG. In 1985, the company started marketing an exclusive collection of accessories. At the 1995 International Motor Show (IAA) in Frankfurt, Audi Sport GmbH presented an extensive customization portfolio for Audi models for the first time. Since 1996, the company has been registered as a manufacturer of high-performance automobiles. At the end of 2016, Audi’s subsidiary residing in Neckarsulm was renamed Audi Sport GmbH. It is based on four pillars. In addition to the development and production of the Audi R8 and the Audi RS models, it is responsible for customer motorsport – Audi Sport customer racing. The customization of the cars via the Audi exclusive program and the accessories of the Audi Sport collection are the company’s other business units.
The brand’s customer motorsport program was launched in 2009 with the first generation of the Audi R8 LMS. Since then, Audi Sport has delivered more than 200 Audi R8 LMS cars. Audi Sport customer racing is currently running its largest model offensive. To date, more than 130 race cars exist of the Audi RS 3 LMS that has been offered since the end of 2016 for the TCR category and the 50th R8 LMS GT 4 that has been made available for the 2018 season left the production facilities in March.
Since 2002, Audi has been an official partner of the ADAC Zurich 24-Hour Race at the Nürburgring and this year provides twelve “official cars” for race control. They include the Audi RS 4 Avant, the RS 6 Avant and the R8 Coupé as well as the Audi models A6 3.0 TDI and S4 Avant. Additionally, Audi Sport uses advertising opportunities around the race track and in the paddock.