The Nürburgring 24h Race has got a new title partner: from 2019, the endurance race held at the legendary Nordschleife will bear the name of mineral-oil group TOTAL. After the expiration of the contract with the previous title sponsor, Zurich, the 2019 edition of the prestigious event will be the first that will be held – from 20th to 23rd June – under its new name, the ‘ADAC TOTAL 24h Race‘. Consequently, Germany’s biggest and greatest circuit race with some 200,000 visitors over the course of the weekend and a huge field of about 160 touring cars and GTs is in good company. After all, the internationally most tradition-rich Belgian Spa-Francorchamps 24h Race and the legendary 24 Hours of Le Mans in France also cooperate with TOTAL. For the brand that is mainly known to the German motorists thanks to its fuels and engine oils, the multi-year deal with the 24h Race held at the Nürburgring, the longest and most demanding racetrack in the world, represents a new challenge.
Due to the new deal, the 24h race has got a new name partner that suits the profile of the event perfectly. “With a partner that also is involved in the mobility industry, many future discussion will be very easy,” underlines Peter Meyer, the ‘ADAC Nordrhein e. V.’ Chairman. “I’m happy about the contract with a partner that not does not only appreciate the immense publicity of the Nürburgring 24h Race but also has got mobility know-how and passion in its genes.” In nearly no other event, perseverance and competitiveness are subjected to tougher test than at the legendary Nordschleife. The fight of man and material as well as the extreme challenge in the technical and racing areas in the 24h Race fascinate both hundreds of thousands of visitors on site and millions of TV viewers around the world.
“We truly are looking forward to shaping the future of the Nürburgring 24h Race together with ADAC Nordrhein,” said Bruno Daude-Lagrave, Managing Director of TOTAL Deutschland GmbH, on the occasion of the signing of the cooperation deal in Berlin. “Our premium fuel, Excellium, and our engine oil, TOTAL Quartz, are particularly designed to protect the longevity of the engines. That’s our natural association with endurance racing. We already are cooperating with Le Mans and Spa-Francorchamps and are proud to now also support the third mega-event among the international 24h races as partners.”
The signing of the deal with the new partner makes an end to the long-term cooperation of the Nürburgring 24h Race with the insurance group Zurich. “We’d like to thank Zurich for the long and amicable cooperation,” said Matthias Wurm, Managing Director of Sporttotal Live GmbH, the promoter of the 24h race. “We are really delighted with having found TOTAL as new partner we now will open a new chapter with and particularly press ahead with the internationalisation.”
